Latitude is a platform where data teams and decision-makers collaborate together on data exploration projects.
In the past decade, the way companies store, transform, and use their data has improved dramatically. We've seen the rise of the modern data stack and all the incredible things it has enabled.
But this new paradigm has also locked out most decision-makers from participating in the process. While data exploration is inherently a collaborative process, most tools are black boxes for non-technical people.
We've seen the pains this causes very clearly: long feedback loops, data teams inundated with requests, uneven expectations, loss of context… we believe there's a better way.
That's why we're building a next-generation BI tool, with collaboration features built right into the very core of the product. We want decision-makers to be involved in data exploration because it will speed up the process, achieve better results, and enable true self-service.